Companies far and wide are showing the world that when facing the choice between profits and values they would almost always choose profit. Even if this choice means compromising on the values they scream about on every event, every meeting and every ad.

We promise we are going to stay true to our values.

However, it will be hard and we will need help. Like any human we will want to make more money, have more resources and feel safer while making compromises. We urge you to help us get back on the path of light which would help us stay true to the values. For this, we thank you and we will do the same for all who need it.

Core values.

1. We focus on the people first and foremost. The people who are our employees, our customers and shareholders. We treat everyone with care and understanding, and we trust people.

2. We care with most empathy about the customers. We will seek the best possible solution for the customer and strive to make anything possible.

3. We innovate. We say ‘yes, it is possible’, even if we don’t know how to do it, and we make it happen together. We don’t give up easily.

4. We lead with example, we strive to be better in everything we do, and we help others be better too. Everyone can make mistakes, but we learn and move on stronger and more knowledgeable.

5. We seek help when we need it. Nobody knows everything, and we don’t either. When we are faced with a problem we do not know how to solve - we seek help. And when we are asked for help - we provide it. We learn and are open to new experiences.

6. We are outspoken, honest and open to everyone’s opinion, and we seek to be challenged.